This year the Boxing Day Enduro’s chosen charity is Help for Heroes.

Help for Heroes strives towards 100% effectiveness – so that for every £1 donated, £1 will go directly to helping wounded Servicemen and women.

Running costs are kept as low as possible, and those costs are covered by the sale of Help for Heroes merchandise. Every t-shirt, mug, wristband and calendar sold ensures that the money donated goes to the men and women who need it, not office bills!

Every possible penny is spent on making grants that aim to provide practical, direct support for our wounded. The grants that have been made so far, since the organisation was founded in 2007, total over £77.5 million.